High: the way to go when you want to call for the maximum attention of a particular content section.Medium: many times, your brand color intensity will match this level.Low: add a subtle color variation over the background.None: a block with this signal level will blend with the background, and no greater attention will be drawn to it.Color will automatically apply to all of your elements. Instead of customizing each element’s color (e.g., button, headline, background, etc.), you will simply select one of the color signal levels. It should be a fun and safe experience! How does the Color Signal work? You will get to focus on the big picture, experiment with the best way to present your ideas, and let the system figure out the technicalities on how to get the right shades of color and maintain the proper contrast. The goal of this tool is to lower the cognitive effort in using colors while achieving professional results without being a professional designer. Unlike the usual color pickers you’re used to, the Color Signal provides you with a structured way to signal attention to important information on your website. Meet the Color SignalĬolor Signal is a new way to intentionally use color to support the purpose of your content. We have built a color system that allows you to easily retrieve and apply color across your website in a way that automatically ensures legibility standards and aesthetically pleasing results. Due to the number of elements stacked together and the requirement to always provide optimal contrast between them, the complexity involved in setting up the colors usually requires a professional designer to get it right. On a website, it’s a real challenge to use the right colors and shades for each element. Therefore, colors can be enough to make a design feel distinctive and make it stand out. We are all psychologically affected by colors, and they hold power to influence our feelings and behaviors.
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